Richard Jefferson meets Milwaukee… Nets sell Yi jerseys… Brewhoop Hammond trilogy

Milwaukee will be introduced to forward Richard Jefferson today at a press conference, where he’s expected to have all sorts of ways to explain that story from Nets GM Rod Thorn about how unhappy he seemed when Thorn told him about the draft day trade that sent RJ to the Bucks for Yi Jianlian and Bobby Simmons.

“He didn’t seem very happy about it,” Thorn said after talking to his agent and text messaging him. Thorn didn’t say whether Jefferson said anything at all one way or another beyond seeming to be unhappy, though I’m sure his agent said plenty. Somehow in Milwaukee, Jefferson has been repeatedly refered to as “All Star forward Richard Jefferson” though he has never made the All-Star team. (It’s basketball-reference.com again – scroll all the way down for the career achievments).

Bucks fans will be relieved to know that RJ doesn’t pass the ball much either … but he does other stuff …




 

Yi Jianlian - JerseyMeanwhile, in New Jersey …

The Nets are ecstatic about the deal — and happy to have Bobby Simmons $10 million per year clearing out for 2010, setting the team up nicely for Lebron James pal and part Nets owner Jay-Z’s plan to lure the King to Brooklyn and the new Nets arena. The Nets are also busy giving away Yi jerseys with every season ticket purchased from here on out and happy with the three young players they picked up in the draft. Brooke Lopez (I still say the team that develops Robin Lopez will be happier in the long run than the Nets with Brooke), Ryan Anderson and Chris Robert-Douglas out of Memphis, a hustle player who can guard three positions. The NY Times reports on the Nets website:

“It opens up a truly new fan base for us,” said Brett Yormark, the Nets’ chief executive. “Yi is going to give us the opportunity to be relevant to Asian-American fans in ways we haven’t been before.”

Within hours of the trade’s confirmation, the Nets’ marketing efforts were in full swing. Their Web site had a splash page of Yi in a Nets uniform, announcing, “Something big has come to New Jersey.” They offered a free Yi jersey to everyone who purchased a season ticket. According to Yormark, the Nets sold 200 season tickets in the 36 hours after the trade.


Check out the Nets store here. It’s all Yi all day.

Meanwhile … back in Milwaukee

The Bucks don’t seem to have a marketing plan in gear for the players on the team just yet, as Hammond isn’t likely done reshaping the roster — though Bango did appear in the city’s Fourth of July parade. (Nobody works much in Milwaukee in the summer.)  Yi had been the pitchman used in the Bucks store and and in many of the team’s ticket appeals.

Brewhoop scored a long interview with John Hammond and its well worth the read. Comes in three parts and in pint glasses too like the Lord of the Rings, wherein it is explained how the one ring came into being and found its way to Michael Redd who may or may not relinquish it to Richard Jefferson … though he could, and somehow this could all work with Mo Williams as the point guard, and why not because Scott Skiles is kinda like Gandalf and will make it work, somehow, someway.

PART 1

PART 2

PART 3

Oh, and Joe Alexander can guard the 4 spot, Hammond says, though he won’t be expected to do that all the time or most of the time, though he could if called upon.

Here’s Liv Tyler, who could play the elvin love interest in the story if Mo, Redd and Jefferson resist the power of the ring through the sacred art of teamwork, ball movement and defense.

By the look in her eyes, she’s beginning to run out of patience.

Liv Tyler as Arwen

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